Our clients neither get out of the box concepts from us, nor ready-made solutions. A custom-made event, customized communications, and tailor-made commentating are what we are about.
PLANET TALK was founded in 1995 by Mike Hamel. First only engagend in moderation and event consulting, PLANET TALK also started offering PR consulting when Sonja Güldner-Hamel entered the business in 2000. For 17 years Planet Talk has worked as agency for the adidas Global Sports Marketing and has created and implemented numerous events and activation projects for the division Olympic Sports, Cycling and Outdoor.
Mike Hamel has a degree in Journalism and worked from 1994 to 1997 as editor for bike sport news , where he also developed and co-produced the bike sport news TV concept for DSF. Mike is a member of the MBPA (Mountain Bike Press Association) and was amongst the few accredited MTB journalists at the 1996 Olympic Games in Atlanta. He has been an authority on mountain biking for many years, be it as a racer, event organizer, or one of the most renowned extreme sports announcers in Europe. To insiders, he is better known as Mike Mike. As such, he has already announced countless World Cups, world championships, and top events in sports disciplines such as Mountain Biking, Wakeboarding, Snowboarding, BMX, Triathlon, etc. Mike Hamel successfully developed and implemented numerous event concepts, e.g. the adidas Sickline Extreme Kayak World Championship, the Absa Cape Epic, the adidas Slopestyle, the Siemens mobile X-Lake Jump Series, the Bike Festival Willingen, the World Games of MTB, the Trans Alp Challenge, etc.. One of his bigger projects was the 2002 Mountainbike World Championships in Kaprun, for which he was appointed as event director.
Sonja Güldner-Hamel has a degree in International Business Administration and began her career working in Marketing and PR for global players such as Sachs Bicycle Components, Mannesmann Sachs, and Siemens mobile, before joining PLANET TALK GmbH as managing director and partner. During her employment with Sachs Bicycle Components, she was awarded the German Grand Prix for Communication Design in 1997. With her excellent marketing and communication skills she successfully staged events, athletes and products alike, be it online, in print media or in TV productions. Sonja is a cosmopolitan. She speaks four languages and turns the most close-lipped athletes into communicative people. Meanwhile she is also a recognized event djane. Her pseudonym: Djane Lemongrass.
Florian Marten studied sports economics and wrote his thesis about „the slackline as training tool to enhance the balancing ability of primary-school students“. During his studies at the University of Potsdam, Florian worked freelance as adidas brand coach. In addition to sales support and sales training in the fields of running and outdoor, he also worked at events like the 12th IAAF World Championships in athletics 2009 in Berlin or the FIFA Women’s World Cup 2011 in Germany. During an internship at adidas Global Sports Marketing Outdoor and his assignment at adidas ROCKSTARS and the adidas Sickline WCH, Florian met Mike and Sonja. In August 2014 Florian joined the Planet Talk team as project manager.
Our Base: The Old Spinning Mill Kolbermoor
The construction of the Cotton Spinning Mill at Kolbermoor’s Mangfall River started in 1861. Two years later, in 1863, the factory commenced operations. On 26 November 1898, a blazing fire destroyed the original building. Despite enormous financial burden the management decided to rebuild the factory and the reconstruction was completed in 1899. The Cotton Spinning Mill operated and produced until 1993. Then the area laid idle for 13 years. In 2006 Quest Real Estate took over the property and returned the old industrial monuments to a modern use, true to the motto “create something new while conserving the old”.
The Old Spinning Mill is the ideal location for our agency; it inspires us and literally leaves enough space for creativity due to its ceiling height.